So we ended up showing nothing but a picture-filling pack shot of the newspaper—in a way which clearly pointed out the topic.”The campaign was print and outdoor only, but was shared widely by people in social media. And while it was made for the 2016 elections, it has become even more popular lately.
“It seems the open-mouth picture of President Trump became a symbol of his character and political style,” Spaetgens says. “The social media hype started after the G7 summit at the end of May in Italy, when Trump denied collaboration and Merkel said Europe can no longer rely on the U.S. and must fight for its own destiny.”
Spaetgens says Der Tagesspiegel is not a left-leaning paper, and that the Trump ad was not intended to be a political statement but rather merely “a symbol of the ‘dirty’ U.S. election and debates.” He acknowledged, however, that people are indeed sharing it as a political statement.“It seems it helps to have a picture to express your anger and disappointments, especially when you have no other weapons,” he says.
The campaign included two other executions—one covering the migrant crisis and one about the European Football Championship. See those below. Spaetgens says the migrant and goalkeeper covers were real Der Tagesspiegel front pages, but he couldn’t recall if the Trump cover was a real edition of the paper or not.
Video Link : http://vidyoplay.com/brilliant-ad-giving/
Source : http://www.adweek.com/creativity/the-story-of-the-brilliant-incendiary-trump-ad-that-has-cannes-buzzing/