“The problem is young drivers are often taught to drive ‘to the limit’ and this, put simply, is dangerous and often life threatening.“In many ways, parents telling their children to ‘stick to the speed limit’ is the worst possible advice they can give.
In an ideal world parents would be in the car alongside their children at all times to advise them on when to slow down and when it’s safe to go faster. We know that’s impossible and that’s why Quartix is deploying virtual parents to fill that gap.”
Jae Pearce, director of Sky Insurance Brokers, which specialises in insuring young drivers, added: “We’ve now insured around 4,500 drivers whose vehicles are fitted with Quartix devices. Every time a young driver goes above the average free-flow speed we call them to discuss their driving style and remind them about how to be safe.
“The first two thousand miles of a young driver’s career are the most dangerous, accounting for 80% of all claims. But we believe this new technology based on the average flow rate of rural roads rather than the technical speed limit is genuinely saving lives. Since we’ve been using contextual speed scoring we’ve had no serious accidents.”
Source : http://www.fleetnews.co.uk/news/fleet-industry-news/2017/07/18/speed-limit-too-high-on-britain-s-most-dangerous-roads